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DOs and DON’Ts in Hosting a Virtual Events

Updated: Mar 2, 2021

With the growing popularity of the 'new normal' condition, every business is heading for virtual communication. They know they can't reach consumers offline like they used to. So, online events should be a priority for businessmen. They have to figure out how they can connect with their clients or consumers although they won’t communicate face to face.

Thus, it is no wonder that the emergence of virtual events is so rapid. Virtual events not only encourage engagement but also to provide the best solutions for business. Apart from monetizing an event, they even extend the limited reach of their former companies and help them connect with audiences globally.

What You Must Have

1. DO cooperate with sponsors

The sponsor provides all support both substantially and financially. The extra advantage here is that the continuity of your business as well as your virtual events will be certain.

2. DO prepare the best possible plans

Both the content and the context will play a major role in the success of your virtual event. A clear and sequential rundown will reassure the audience and make them feel comfortable following your event.

3. DO try every aspect of a virtual event

In short, virtual events rely on an internet connection and technology to function properly. You have to make sure that all the connections and technology are available and tested so that any future problems can be minimized.

What You Should Avoid

1. DO NOT underestimate the audience’s participation

Audiences sometimes have a high level of boredom when it comes to attending virtual events. Imagine if they had to sit in front of a computer screen for several hours just listening to the presentation. Sometimes, they want to share stories, ask questions, and provide opinions or get solutions to problems they have. Therefore, always try to engage them with the help of polls, quizzes, Q&A, or chat room replies.

2. DO NOT forget to make events a part of your marketing strategy

After the event is over, use the footage of your online activities and upload it to a blog post, or a YouTube video. This is useful for marketing your product for the upcoming years.

3. DO NOT consider quitting

If you've run virtual events in the past, especially before the pandemic, you should be even more excited by now. You should not lose enthusiasm in running a virtual event, because you have started an opportunity before others. You will be very disappointed if the opportunity is taken advantage of by others.

Tags: 3D virtual exhibitions, 3D virtual exhibition, online virtual exhibitions, virtual booth, virtual event.


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